The MA Communication Design (MACD) at Falmouth University is both a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.
The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.
The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.