The MA Communication Design (MACD) at Falmouth University is both a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.

The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.

The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.

Tapis Théâtre is a Parisian theatre company that began with a makeshift rug stage in a living room. These days, the rug has become its trademark ('Tapis' translates to 'rug' in English) and is still used as the performing surface on larger stages. The events typically consist of improv or performers testing new material resulting in unusual, quirky performances. For the tenth event, the identity celebrates the pattern of rugs and dials up the quirkiness through typography and dance-like movement.

BOOOK.LAND is a space for collaborative storytelling, bringing the online world together to write a novel. The digital platform questions what would happen if writing followed a collaborative and playful process similar to design. BOOOK.LAND allows participants from all over the world to take part in a live novel, continuing the story where it was left off and illustrating it as it's being written. The identity focuses on a clash of digital and physical worlds to capture the very digital age process being used to create a traditionally physical object.

Birthland, A New World (VOL.001) ran for a month and received 2,640 entries totalling 56,527 words and 1,304 illustrations. The Speaking Machine (VOL.002) was a special edition in collaboration with Falmouth University aiming to bring students together in the time of COVID-19 isolation. The opening sentence was written by Falmouth University chancellor Dawn French.

A poster on the theme of 'truth' made for the PHORM exhibition at Birmingham Design Festival. The poster questions the idea of truth when Artificial Intelligence writes the media – AI is now used by most major media groups for the writing of entire articles.

All articles written by scripts.

A poster protest for the digital generation. All in aide of raising awareness and money for the Australian Bushfire Relief Fund. The design represents the immensity of action that is needed and the impact of a lack of action and time on our dying planet.

Slowly Failing was an exhibition that explored and provoked discussion on autonomous technology's capabilities through a range of installations. This body of work explored the possibilities and outcomes of technology when the user is removed from the process and the computer is left to produce on its own. Applescript was used to define various inputs and outputs while allowing for broad parameters within the handling and manipulation of the data to let the computer ‘create on its own’.

Reductive, imperfect and generative were the core qualities that underpinned the visual identity as a way to truly embody the experience of the exhibition. References to the print world executed in a digital way, auto-justification, stretched typography and a range of paper stocks and sizes all helped to enhance the physical vs. digital element of the exhibition.

Taking the existing voice and identity of BlaBlaCar and expanding it into a system that can adapt to a different category altogether. The bus offering needed to feel more social, less intimate and fit into the world of budget bus travel while retaining the essence of BlaBlaCar.

Design and development of a custom AR face filter to accompany social media posts celebrating the Wolff Olins' rebrand and new website full of new work.

A merger between two of India’s five telcos created one of the world’s largest – but how could scale be turned into a customer benefit? Research uncovered that Indians are optimistic about the future but need help to get ahead.

The dynamic visual identity places customers and their needs literally at the center of the brand through a system initiated by the logo opening up. The flexible system is able to hero people, products or convey ideas through a suite of expressive trails. It’s fresh, bold and hints at the legacy of the merger partners while signalling transformation.

A brand system for a global trading platform with ambitions to expand their customer base and attract the entrepreneurially-minded – those who strive to be more. The identity is simple and rooted in an adaptive ‘progression grid’ system that embeds growth and forward momentum into every piece of communication. This laid the strong, flexible foundations for a global rollout that built a stronger IG Group brand and allowed for a new IG Prime brand to extend to institutional clients.

A custom learn-to-drive card game that was developed to gamify the written driving road code for young New Zealand drivers. The card game gamifies learning and present the information in a fun, visual and social way to ensure that everyone is given the best chance to learn to drive.