Freelance graphic designer
Based in London
+44 (0)7999 387 915

Selected work →

Selected work

(All studio-based projects were
completed as part of a team)

Sauce 003

(Lacto-fermented sriracha sauce and packaging)
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With Caitlin MacEwan
for Sharing Plates

● A sriracha sauce that was lacto-fermented for 15 days and then packaged with a holographic label for a new food website launching soon.


(An experimental platform for collaborative storytelling)
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With Twomuch Studio

● BOOOK.LAND is a space for collaborative storytelling, bringing the online world together to write a novel. The digital platform questions what would happen if writing followed a collaborative and playful process similar to design. BOOOK.LAND allows participants from all over the world to take part in a live novel, continuing the story where it was left off and illustrating it as it's being written.
● Vol.001 Birthland ran for the month of November 2018 and received 2,640 entries totalling 56,527 words and 1,304 illustrations.

↳ The Speaking Machine

(A special edition of BOOOK.LAND in collaboration with Falmouth University)
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With Twomuch Studio
For Falmouth University

● The Speaking Machine is a special edition of BOOOK.LAND in collaboration with Falmouth Univeristy's School of Communication. This special edition aims to bring students together in the time of COVID-19 isolation and we were lucky enough to have the opening sentence written by Falmouth University chancellor Dawn French. The Speaking Machine edition ends June 30 2020, so get involved!

Drive Go

(Gamifying learning to drive for an audience with learning difficulties)
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At Strategy Creative

● Drive is an ecosystem of learn-to-drive resources designed to support young New Zealanders to become confident, capable drivers. Drive Go is a custom card game that was developed to gamify the written driving road code, presenting it in a fun, visual and social way. The game ensures that everyone is given a chance to learn to drive.


(Promotional material for new website launch)
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At Wolff Olins

● A custom face filter and social media posts to promote the launch of Wolff Olins' new website with new work, a new logo and a new yellow.

Tapis Théâtre

(Campaign for edition ten of the Parisian theater soirée)
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For Tapis Théâtre

● Tapis Théâtre is a Parisian theatre company that began with a makeshift rug stage in a living room. These days, the rug has become its trademark ('Tapis' translates to 'rug' in English) and is still used as the performing surface on larger stages. The events typically consist of improv or performers testing new material resulting in unusual, quirky performances. For the tenth event, the identity celebrates the rug through pattern and dials up the quirkiness through typography and movement.

Gummy type




(A bold identity for a revolutionised healthcare system)
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Contributed to at Koto

● A bold, radical identity based around control, choice and freedom. Nurx has reinvented healthcare in the US market, delivering birth control, PrEP and other sexual health treatments on-demand, no insurance needed. With a focus on overhauling a broken system, they needed a brand to match their attitude and aspirations.

Slowly Failing

(An exhibition exploring autonomous systems)
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With Isaac Laughton

● Slowly Failing was an exhibition that explored and provoked discussion on autonomous technology's capabilities through a range of installations. This body of work explored the possibilities and outcomes of technology when the user is removed from the process and the computer is left to produce on its own. Applescript was used to define broad enough parameters that let the computer create on its own.
● Reductive, imperfect and generative were the core qualities that underpinned the visual identity as a way to truly embody the experience of the exhibition. References to the print world executed in a digital way, auto-justification, stretched typography and a range of paper stocks and sizes all helped to enhance the physical vs. digital element of the exhibition.

Environmental Protection Authority

(Designing a brand for life)
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At Strategy Creative

● The Environmental Protection Authority (EPA) is the government agency responsible for balancing the scales between a flourishing environment and a thriving economy. Following an in-depth strategy phase we landed on a core idea of 'full of life'. EPA focuses on protecting New Zealand's life in all its forms – from people to plant life, culture to nature, work life to home life and everything in between. Life is at the center of everything they do, and it became clear that this should be represented through the brand.
● Photography plays a big part in the EPA brand. The photography library captures a multitude of New Zealand's life through analytical lenses of aerial and macro photography. Each image has a 'reduction' counterpart that informs the colour palette of the piece and allows the brand to truly flex to any situation or audience, e.g. scientific reports vs. EPA tote bags. This macro and micro concept was able to be applied to everything from typography to infographics.

Tinker Tailor

(A beer with a split personality that's twice as good)
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At Strategy Creative

● Each expression of the brand is designed to reflect the dichotomy of two opposing but complementary personalities, the tinker and the tailor. It’s the best of both worlds – the tried & true regular brews and the experimental, taste testing concoctions. Each beer starts as a true to style, perfectly tailored brew with a label that stands out by being restrained. It serves as a blank canvas for the tinker to ‘steal’ – modifying the recipe and customising the label with whatever’s on hand when inspiration strikes.

Sign of the Times

(Poster on the theme of 'truth')
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at Birmingham Design Festival

● A poster on the theme of 'truth' made for the PHORM exhibition at Birmingham Design Festival. The poster questions the idea of truth when Artificial Intelligence writes the media – AI is now used by most major media groups for the writing of entire articles.
● All articles written by scripts.

Drive VR

(Rethinking how young New Zealanders learn to drive)
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At Strategy Creative

● The fear of failing practical driving tests, fuelled by being unsure of what to expect, has young New Zealanders terrified and pass rates in the gutter. VR technology was utilised to get young drivers comfortable in the driver's seat from the safety of their own home. The project involved the design of an app containing real-life 360° footage of New Zealand streets, a lo-fi cardbouard VR headset and a nationwide campaign.
● In its first nine months, Drive VR contributed to over 6,500 new sign-ups – almost doubling Drive's total lifetime sign-ups.

Act Now

(Climate change protest poster)
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For Mate Act Now

● A poster protest for the digital generation. All in aide of raising awareness and money for the Australian Bushfire Relief Fund. The design represents the immensity of action that is needed and the impact of a lack of action and time on our dying planet.

Not all of my work has launched/can be shown publically, get in touch to hear about other projects


Freelance graphic designer from New Zealand, now based in London. My practice is strategy-led and collaborative with a focus on flexible, experimental brand systems.

Currently freelancing at Wolff Olins +44 (0)7999 387 915
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Wolff Olins


Wolff Olins






Strategy Creative


Te Papa Tongarewa
(National museum of New Zealand)



DINZ Best Awards

Finalist (x4)

AGDA Awards

Distinction (x2)
Merit (x4)

Good Design Australia


Selected press

It's Nice That (1) (2)
Hover States
Brutalist Websites
TV One News, New Zealand
Radio New Zealand


BDes (First Class Honours)

Massey University