Freelance senior designer from New Zealand, based in London. My practice is concept-led and collaborative with a focus on flexible, experimental brand systems and digital experiences.

Currently freelance at Pentagram

harryboyd1@gmail.com+44 (0)7999 387915
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Selected recognition

D&AD Awards
(Shortlisted x2)

It's Nice That
(2018) (2020)

Guest lecture at Falmouth University

Hoverstat.es

DINZ Best Awards
(Gold) (Silver)

AGDA Awards
(Distinction x2) (Merit x4)

Good Design Australia
(Gold)

SuperHi Hall of Fame

Klikkenthéke

Brutalist Websites

404 Foundation

Freelance designer

based in LONDON

News

Selected news

17.05.22

BBC shortlisted for 2x D&AD awards (case study coming soon)

06.11.20

Guest lecture for Falmouth University's MA Communication Design course

29.05.20

BOOOK.LAND Vol.002 featured on It's Nice That

12.05.20

BOOOK.LAND Vol.002 is live 👀

12.11.18

BOOOK.LAND featured around the web

MACD


Radical creativity within an ever-changing landscape

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The MA Communication Design (MACD) at Falmouth University is both a course, research-hub, and working design studio. Its ethos centers around radical provocation, transformation and collaboration within an ever-changing landscape.

The new brand identity is built with variation and exploration at the heart. A vast suite of generative textures provoke curiosity and come to life on the website where the user is able to interact and alter. A texture generator web tool ensures that no two textures will be the same.

The textures are accompanied by a range of increasingly radical wordmarks which push each character to its limits. All of this comes together on the website to create a dynamic, interactive experience which is different each visit.

Visit site

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Have a good day

Hello

Tapis Théâtre


Promo for the tenth edition of the Parisian theatre soirée

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Tapis Théâtre is a Parisian theatre company that began with a makeshift rug stage in a living room. These days, the rug has become its trademark ('Tapis' translates to 'rug' in English) and is still used as the performing surface on larger stages. The events typically consist of improv or performers testing new material resulting in unusual, quirky performances. For the tenth event, the identity celebrates the pattern of rugs and dials up the quirkiness through typography and dance-like movement.

For Tapis Théâtre

BOOOK.LAND


An experimental platform for collaborative storytelling

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BOOOK.LAND is a space for collaborative storytelling, bringing the online world together to write a novel. The digital platform questions what would happen if writing followed a collaborative and playful process similar to design. BOOOK.LAND allows participants from all over the world to take part in a live novel, continuing the story where it was left off and illustrating it as it's being written. The identity focuses on a clash of digital and physical worlds to capture the very digital age process being used to create a traditionally physical object.

Birthland, A New World (VOL.001) ran for a month and received 2,640 entries totalling 56,527 words and 1,304 illustrations. The Speaking Machine (VOL.002) was a special edition in collaboration with Falmouth University aiming to bring students together in the time of COVID-19 isolation. The opening sentence was written by Falmouth University chancellor Dawn French.

Visit siteIG

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Clock wall

Grahame Boyd Architecture


Brand and website for a small New Zealand architecture studio

Coming soon

Coming Soon

Sign of the Times


A nonsensical newspaper with articles written by a computer

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A poster on the theme of 'truth' made for the PHORM exhibition at Birmingham Design Festival. The poster questions the idea of truth when Artificial Intelligence writes the media – AI is now used by most major media groups for the writing of entire articles.

All articles written by scripts.

Act Now!


A climate change protest poster

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A poster protest for the digital generation. All in aide of raising awareness and money for the Australian Bushfire Relief Fund. The design represents the immensity of action that is needed and the impact of a lack of action and time on our dying planet.

Slowly Failing


An exhibition exploring autonomous systems

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Slowly Failing was an exhibition that explored and provoked discussion on autonomous technology's capabilities through a range of installations. This body of work explored the possibilities and outcomes of technology when the user is removed from the process and the computer is left to produce on its own. Applescript was used to define various inputs and outputs while allowing for broad parameters within the handling and manipulation of the data to let the computer ‘create on its own’.

Reductive, imperfect and generative were the core qualities that underpinned the visual identity as a way to truly embody the experience of the exhibition. References to the print world executed in a digital way, auto-justification, stretched typography and a range of paper stocks and sizes all helped to enhance the physical vs. digital element of the exhibition.

A collaboration with Isaac Laughton

WWWO


Instagram AR face filter to celebrate rebrand and new website

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Design and development of a custom AR face filter to accompany social media posts celebrating the Wolff Olins' rebrand and new website full of new work.

Vi


A brand that helps you get ahead and puts customers at the heart

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A merger between two of India’s five telcos created one of the world’s largest – but how could scale be turned into a customer benefit? Research uncovered that Indians are optimistic about the future but need help to get ahead.

The dynamic visual identity places customers and their needs literally at the center of the brand through a system initiated by the logo opening up. The flexible system is able to hero people, products or convey ideas through a suite of expressive trails. It’s fresh, bold and hints at the legacy of the merger partners while signalling transformation.

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Lacto-fermented sriracha sauce

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Interactive generative shader

Click to load
(power hungry)

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Gummy type