A platform for collaborative storytelling
BOOOK.LAND is a space for collaborative storytelling, bringing the online world together to write a novel. The digital platform allows participants to take part in a live novel anywhere, anytime. By continuing the story where it was left off and illustrating it as it's being written, participants are able to collaborate with the rest of the world. The final novels are unconventional, unexpected pieces born from a clash of digital and print worlds.
The platform questions what would happen if writing followed a process similar to design? Can play and collaboration be used to write a book? Can a novel be produced by hundreds of authors and illustrators all working together on the same story?
An exhibition exploring autonomous systems
Slowly Failing was an exhibition that explored and provoked discussion around autonomous technology’s capabilities through a range of installations. This body of work explored the possibilities and outcomes of technology when the user is removed from the process and its left to produce on its own. Slowly Failing crafted an experience for visitors, inciting curiosity around the idea of autonomous systems and providing opportunities for thought.
The project consisted of designing the experience, brand, installations, several publications, and digital and print collateral.
Drive Community Toolkit
Creating great Kiwi drivers
Drive is an ecosystem of learn-to-drive resources designed to support young New Zealanders to become confident, capable drivers. The Drive Community toolkit was developed primarily for driver education community groups which often lack support and formal training.
These groups often consist of low-literacy students from deprived backgrounds who typically struggle to learn through traditional written methods. Having a licence makes a huge impact on a young person’s life, fostering a sense of self and giving them new independence — for the Drive Community audience this can be the start of them seeing a meaningful future for themselves.
As well as being packed with Drive’s learn-to-drive resources, the toolkit includes Drive VR headsets and the Drive Go card game. Drive Go gamifies the information in the written road code, presenting it in a fun, visual and social way.
The Drive Community programme consisted of print work and the design of the custom card game.
Environmental Protection Authority
Designing a brand for life
The Environmental Protection Authority (EPA) is the government agency responsible for balancing the scales between a flourishing environment and a thriving economy. With a lack of external and internal clarity on the message of EPA, it became vital to have a brand that highlighted and differentiated their values and purpose.
Following an in-depth strategy phase we came to a core idea of ‘full of life’. EPA focuses on New Zealand’s life in all its forms – from people to plant life, culture to nature, work life to home life and everything in between. Life is at the centre of everything they do, and it became clear that this should be represented through the brand.
Photography plays a big part in the EPA brand. The photography library captures a multitude of New Zealand’s life through an analytical lenses of aerial and macro photography. Each image has a ‘reduction’ counterpart that allows the brand to truly flex to any situation or audience, e.g. scientific reports vs. EPA tote bags.
As well as refreshing the brand, the project included art-directing a photography library and website, and implementing the brand across everything from sub-brands to annual reports.
Rethinking how young New Zealanders learn to drive
Drive is an ecosystem of learn-to-drive resources designed to support young New Zealanders to become confident, capable drivers. Drive VR was born from an audience insight that most learner drivers are terrified of the practical driving test and have no idea what to expect. The Drive VR app gives young New Zealanders a taste of what the test is like, letting them experience one of the most revered aspects of the test, hazard identification.
Having been out for only nine months, Drive VR has been hugely successful. Over 6,500 new sign ups have come from the Drive VR app, accounting for over 40% of Drive’s total sign ups.
As well as the design of the app and headset, the Drive VR project included print, digital and video elements.
I am a freelance graphic designer based in London. My practice is strategy driven and people-centric with a focus on flexible identity systems and brand design.
If you're interested in working together, get in touch!