Links

Website

Instagram

Team

Harry Boyd

twomuch

Selected features

It's Nice That

Hover States

Brutalist Websites

Klikkenthéke

Team

Harry Boyd

Isaac Laughton

Awards

Silver Best Award

Drive is an ecosystem of learn-to-drive resources designed to support young New Zealanders to become confident, capable drivers. The Drive Community toolkit was developed primarily for driver education community groups which often lack support and formal training.

These groups often consist of low-literacy students from deprived backgrounds who typically struggle to learn through traditional written methods. Having a licence makes a huge impact on a young person’s life, fostering a sense of self and giving them new independence — for the Drive Community audience this can be the start of them seeing a meaningful future for themselves.

As well as being packed with Drive’s learn-to-drive resources, the toolkit includes Drive VR headsets and the Drive Go card game. Drive Go gamifies the information in the written road code, presenting it in a fun, visual and social way.

The Drive Community programme consisted of print work and the design of the custom card game.

Completed at

Strategy Creative

Project role

Creative lead

Awards

Gold Best Award

AGDA Merit

The Environmental Protection Authority (EPA) is the government agency responsible for balancing the scales between a flourishing environment and a thriving economy. With a lack of external and internal clarity on the message of EPA, it became vital to have a brand that highlighted and differentiated their values and purpose.

Following an in-depth strategy phase we came to a core idea of ‘full of life’. EPA focuses on New Zealand’s life in all its forms – from people to plant life, culture to nature, work life to home life and everything in between. Life is at the centre of everything they do, and it became clear that this should be represented through the brand.

Photography plays a big part in the EPA brand. The photography library captures a multitude of New Zealand’s life through an analytical lenses of aerial and macro photography. Each image has a ‘reduction’ counterpart that allows the brand to truly flex to any situation or audience, e.g. scientific reports vs. EPA tote bags.

As well as refreshing the brand, the project included art-directing a photography library and website, and implementing the brand across everything from sub-brands to annual reports.

Completed at

Strategy Creative

Project role

Creative lead

OFFGRID17 is a different type of conference; an experiential journey. The event is a reactive and meaningful collaboration which allows participants to organically shape the experience as they travel between locations. The ‘unconference’ is defined by the people present, the locations visited and the conversations had.

To match something so experimental, the identity system had to be highly flexible and bring a sense of union to the multiple locations and hosts. The identity is based around three core characteristics; organic, reactive and collective.

Given the nature of the ‘unconference’ the brand lived and breathed through Twitter and the OFFGRID17 digital generator. When a Tweet with the hashtag ‘#OFFGRID17’ was posted, the generator would create a piece of on-brand collateral which was automatically posted to the conference Twitter account. This generator highlighted the organic and reactive nature of the event as it removed central control over the visuals, allowing the audience to dictate the brand. The colour of the collateral was calculated from the first three letters of the participants Twitter handles. The system meant that users could, on-the-fly, create consistent and united collateral for whatever was needed, e.g. a spontaneous meet-up, an open-studio reminder or a highlight from the experience.

Team

Harry Boyd

Caitlin MacEwan

Johannes Bay

Drive is an ecosystem of learn-to-drive resources designed to support young New Zealanders to become confident, capable drivers. Drive VR was born from an audience insight that most learner drivers are terrified of the practical driving test and have no idea what to expect. The Drive VR app gives young New Zealanders a taste of what the test is like, letting them experience one of the most revered aspects of the test, hazard identification.

Having been out for only nine months, Drive VR has been hugely successful. Over 6,500 new sign ups have come from the Drive VR app, accounting for over 40% of Drive’s total sign ups.

As well as the design of the app and headset, the Drive VR project included print, digital and video elements.

Completed at

Strategy Creative

Project role

Creative lead

Awards

AGDA Distinction

AGDA Merit (x2)

Best Awards Finalist (x3)

Selected features

Idealog

TV One News

Radio New Zealand